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We’re a HootSuite Pro Solution Partner!

Leading Logic is proud to announce that we are now a HootSuite Pro Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, and LinkedIn, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.

Earlier this year HootSuite hit 3 million users with over 700 million messages sent through over 6 million unique social profiles. Along with HootSuite’s web platform, 20% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite also offers localized versions of their dashboard in six languages – English, French, Italian, Japanese, Spanish and Portuguese.

There are many benefits to HootSuite Pro

Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Sign up for a 30-day free trial of HootSuite Pro now: http://hootsuite.com/p_9397/go7skc?d=upgrade

Facebook Homepage

10 Tips to Optimise Your Facebook Account

We all know that social media is a great tool for business. It has changed the way we communicate and interact with our clients and potential clients. It has revolutionised the business to consumer relationship.

The businesses which gain the best results using social media have a few secrets up their sleeves. In this 5 part series covering Facebook, Twitter, Google+, LinkedIn and Pinterest, I’m going to let you in on them. I’m going to show you what they do and how they do it.

Each of the five main social media streams has the potential to boost your client base and income dramatically but you may choose to use only one or two. Find the form of social media preferred by your clients and meet them there. Study the tips and put them into practice as you build your social media world.

Top 10 Tips for Facebook

1. Remember that Facebook is social.

People are going to want to know about you and your business. Social media is about chatting with your clients so allocate time for it each day. Be prepared to show more of yourself than you would in traditional business exchanges.

2. Use photos

People love photos and videos. Of everything on your page, they are the most likely to be viewed and shared. Choose photos of your products, events, your business premises, your staff and of the things happening around you.

3. Update your page regularly.

Keep posting interesting and useful content but change the way your page looks, too. Add a new cover image or rotate your tabs so there is something that will catch the eye of even your most regular visitor.

4. Learn about Facebook Edgerank

Facebook uses a scoring system to decide which posts are most interesting and therefore will be most likely to show up in the news feed. The rank is based on three scores – Affinity, Weight and Time Decay. Affinity refers to the relationship between you and the person who shares your content. Weight refers to the importance of the interaction. For example, sharing content with an image is better than a comment alone. Time decay means that the older your post, the lower it will rank. You can check your score at Edgerankchecker.com.

5. Study your page insights.

You need to measure what is doing well and what isn’t. Insights will help you work out what sort of information your followers want and when is the best time to deliver it. Use that data to plan your posting schedule.

6. Take advantage of scheduled posts.

If you have an item of news you’d like to share but won’t be at your computer at the time, you can now schedule the post from within Facebook. It is more likely to be shared than posts made from third party hosts such as Hootsuite.

7. Use the Highlight and Pin To Top features.

Apart from breaking up your timeline and adding some interest, these tools are excellent for promotions. Pin To Top lets you keep an important post at the top of your page for a week. If you have a new product to launch or an event to promote, this will keep it visible to all your page visitors. Highlight spreads your post across both columns, making it stand out. It is great for making important posts noticeable.

8. Use your app tabs.

These are the little boxes below your cover image. They are handy because each app is allocated its own URL when you create it. That means you can send someone to that specific app on your page. If you have a competition or a new service to promote, you can add the link to your blog, email or any other place and it leads directly to the promotion.

9. Use Facebook lists.

After you have been on Facebook for a while your news feed will be filled with things that you might not have time to read. Minimise the chatter by creating a list for each of the things that interest you. You might have one for family, one for your business topic and one for jokes. A list will curate the information for you so you can find the right posts as you need them. You can also encourage your followers to create a list of their favourite pages and include yours.

10. Vary your content.

It’s ok to add something that isn’t business related, remember. Add a joke or recipe. Add a photo of something you love. Add a music video. These things all add personality to your page and that’s what your followers want – a touch of the real you.

 

Are you ready for Facebook Timeline?

The new look timeline will be on your Facebook page by March 31st whether you like it or not. As you’ve probably noticed, it looks a lot different to the current layout but it brings some huge advantages with it.

Here is a summary of the more significant changes Facebook Timeline brings:

New cover image

What a great opportunity to catch the attention of potential clients.  You can’t include things such as contact information or a call to action, nor can you ask people to like your page.  Instead,  choose an image that speaks straight to your client.  Have a look at one I created for Leadership HQ.  It shows what they do and catches the eye but doesn’t break any rules.

New apps

Once you had a series of tabs down the side.  Now you have 3 apps at the top, just below your cover image and space for more hidden below that.  The apps give you a big opportunity to market different aspects of your business because, with the exception of the photos app, they can be moved and rotated around.  You can highlight the things that are important to your business as they happen – special events, sales, free reports, whatever you need to show.  Unlike the cover image, the apps can be branded with your logo or colours, and more details business information.

Landing Pages

The loss of tabs means that your landing page has to be treated differently.   While you can no longer set a default landing page, you can take advantage of the unique URL that every app has.  Turn one of your apps into your landing page and use its URL as the link whenever you want to send people to your page.  Instead of using facebook.com/page name, you’ll use facebook.com/page name/app_1234lotsof numbers.

Pinned posts

Do you have something important that you need to share with your followers?  You can now “pin” a post to the top of your page and it will stay there for 7 days.  Use it to share promotions, event details and anything that needs your follower’s attention.

Use your milestones

Milestones don’t just have to relate to the date you began the business.  They can be used to spotlight milestones like the release of a new product line or a business expansion.  They allow you to show off your achievements.

Private Messages

Fans are now able to send you messages directly through your fan page.  What a great opportunity to build a deeper connection with potential clients.
Timeline looks radically different to the old layout but once you get over the initial shock, you’ll see that the new look page actually benefits your business more than ever before.

Facebook Pages – Increasing your Followers

I often get asked my clients and colleagues alike, “How can I increase the number of followers (or “Likers”) on my Facebook page”?  The answer can vary depending on the type of business you are in, but also the market you are targeting.  It’s no use having thousands of followers who have no potential interest in your product or service (although some may beg to differ) just for the sake of “numbers”.

Needless to say, these are just some of the ways I personally help my Facebook Page along:

  • Post regular updates (seems obvious, right?), just make sure you don’t spam your followers, and post too much.  Posting irrelevant content won’t work either, nor will posting every single Tweet in FB as well (I loathe this!).
  • Use the “share” function on posts with links.  Share using your personal profile, but make sure you copy and paste the text first.
  • Suggest the page to your friends, using the “Suggest to Friends” link under your sidebar image.
  • Run a promotion every once in a while.  It doesn’t have to be about Facebook or Social Media services, it can be for anything!  People will see there’s a special, and let their friends know about it if it’s of interest.
  • Add a “Like” button to your website, or just link to your profile from your site.
  • When you follow someone else’s Page, let them know!  Introduce yourself, tell them you also have a Page and you would welcome them to join it.
  • Let your Twitter friends know that you’re on Facebook too.

Do you have suggestions on ways to increase your Facebook followers?  What works for you or your clients?  What doesn’t?  I’d love to hear your thoughts.