Outsourcing is a valid business strategy that can save you much more than it costs. Think about it. How long do you spend struggling with those parts of your business that you aren’t good at? It can take you two or three times as long to do the job as it would take a professional AND they will do it better.
While you are slaving away over the time sucking jobs, you are losing out on potential sales and the chance to develop relationships with clients that are so important to your business. By struggling to get that job done you are having a negative impact on your bottom line.
You don’t have to outsource key parts of your business. Instead, look for the things that don’t have to be done by you personally. Things that you might like to outsource are:
- Routine work
- Work that involves skills that you don’t have
- Work that you don’t like to do
- Anything that frees your time for more important work
Even big organisations buy in the people they need when they don’t have the expertise in-house. In general it makes sense to outsource tasks which don’t play to your strengths. By paying a professional to do them you will end up with quality work that supports everything you are trying to achieve in business.
But I mentioned that word – paying. It costs money to outsource.
Yes, it will cost you money and it’s important that you don’t hire someone based on price alone. The cheapest is not usually the best and if you are going to invest in your business then do it well. Pay a little more to get the best you can afford.
When you start to panic about the price, ask yourself how much it could cost you if your accounts weren’t up to date. Ask yourself how many clients you might lose through a poorly written newsletter or badly managed social media account. How many potential sales might you lose as you sit staring at the screen waiting for the right word to pop into your head?
If you choose the right work to outsource and the right person to outsource to, it will pay for itself.