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What is RSS?

RSS stands for Really Simple Syndication and it’s an easy way to stay up to date with the posts from your favourite blogs and websites.  The information is a news feed that is fed directly to you via a reader so you don’t miss a thing.

You will see that many blogs have a distinctive orange icon like this one somewhere on their pages:

Alternatively they might use an icon like this one.  XML refers to the file format that the feed is sent in:

Both icons show that the site has a RSS feed that you can subscribe to.  Some browsers will also show a tiny orange RSS icon in the URL bar, too.

The feed is then sent to your reader which converts it from XML into something you can read.  You might use Feedburner, Google Reader , My Yahoo or one of many other readers available for free.  Most readers give you the option of having the posts sent straight to your inbox or smartphone, too, which might be even more convenient.

The good thing about RSS feeds is that you don’t have to remember to go to your favourite websites anymore because they come to you.   If you need to pay attention to news reports for fire or emergency warnings, or closely watch information related to your business, RSS feeds save you a lot of work.  It sends you the information as it is released.

As a business owner you should make it clear that you offer the RSS feed from your

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Cheap does not always mean better

One of the biggest mistakes small business owners make is focusing on price and not on value.  They do it when working out how much to charge for the goods or services they provide, but also when they are sourcing support for their businesses.

Why is it a mistake? 

Price does not always equate with value and cheap does not mean better.

How often have you heard of people buying articles from overseas only to have to rewrite them, or pay to have someone else do it?  What about the business owners who bought backlinks to their websites so they could boost their page rank, only to be slapped in the recent changes to Google’s algorithms?  They all lost money but more importantly, they lost time and took their businesses’ backwards.

Just because something is cheap it does not mean it’s good for you or that it will do the job you want done.

I have learnt that the only way to grow your business is to invest time, money and energy into it, and take the organic and authentic path forward.

If you are investing in a service or business support, look past the price. 

What experience does the supplier have?
What other businesses has he or she worked with?
What do you get for your money?
What time frames can he or she offer?

Recently my client sacked her Personal Assistant and hired me even though my price was higher.  On the surface it looks like a bad business decision but what she found was that I completed the

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Got a contact form on your website? Monitor it!

Do you have a contact form on your website?

On several occasions lately I’ve sent an enquiry via an online contact form and received no response. I would say about 80-90% of my enquiries have gone unanswered! This is a real problem, not only are these businesses missing out on leads, they’re also appearing unreliable and unorganised, and therefore affecting their reputation.

As I work with websites on a daily basis, I understand that this probably isn’t the business ignoring me, but more so a lack of communication when contact form was installed. Most problems occur due to a lack of communication between the website designer and the customer. Did the web developer ask where form enquiries should be sent? Did the client supply the correct information? Were details entered incorrectly?Is there an error with the site?

I guess we’ll never know – but the lesson here is to make sure you have a website developer who knows their stuff, and if there’s something you’re unsure of – ASK! It is very important and will help you avoid these issues.

Got a question about your website and the way it works? Feel free to email me at info@leadinglogic.com.au and I’d be happy to assist!

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5 Important Questions You Should Ask Your Website Designer

Working with a web designer is a little like working in the fog.  Neither of you can see what the other sees. I’ve heard a lot of horror stories about web design and most of them trace back to either miscommunication or misunderstanding about the job.

There are many questions you will need to ask your website designer including those about hosting, costs, payment structures, image ownership and more, but there are five questions that you should ask before you sign that contract.

1.  What other sites have you done?

This is an important question because it will reveal a lot about the style the designer uses.  Even though they are designing for a client, you will be able to see what the designer does well.  Sometimes as you look through a portfolio you will notice that the designer does a lot of work in a particular niche – for example, baby products.  If your site is about heavy machinery, you need to ask yourself if this is the right designer for you.

2.  What do you know about my brand?

Most small businesses rely on their website to communicate their message to the market but putting the message into words can be very difficult.  Without a clear idea of who you are, what you do and why you do it, your website designer is not likely to give you the site you want.  What is your point of difference and how do they intend to show that in the design?  If you aren’t clear

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Is your WordPress site kept up to date?

Recently one of my clients asked me if it was necessary to bother with each WordPress update that comes through. If your website is built with WordPress you will have noticed that updates can sometimes arrive quickly, one after the other. Is it important that your site is kept up to date?

In a word, yes, it is vital that your site is running the latest version of WordPress and any plugins that you have installed. Your site’s security depends on it.

Dre Armeda, co-founder of Sucuri, an Internet security software system said “One of the biggest contributors to malware attacks is running outdated software. In fact, it accounts for more than 70% of all the cases we see at Sucuri.”

As with any other software or online system, old versions of WordPress and plugins can have security flaws. How would you feel if your site was hacked or compromised? More importantly, how would your clients feel?

WordPress is a highly efficient system. Each new version brings improvements in security and functionality which make it safer as well as easier to work with. To get the best out of your site, all of your plugins must be updated every time a new version is released, too. They work hand in hand. An out-dated plugin can still introduce security weaknesses even if you are using the latest version of WordPress.

As an added security measure make sure that your hosting provider is running the most up to date systems, especially PHP and mySQL. These systems allow

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We’re a HootSuite Pro Solution Partner!

Leading Logic is proud to announce that we are now a HootSuite Pro Solution Partner.

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, and LinkedIn, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.

Earlier this year HootSuite hit 3 million users with over 700 million messages sent through over 6 million unique social profiles. Along with HootSuite’s web platform, 20% of users access the dashboard through their mobiles including iPhone, Android, Blackberry and iPad. HootSuite also offers localized versions of their dashboard in six languages – English, French, Italian, Japanese, Spanish and Portuguese.

There are many benefits to HootSuite Pro

Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Sign up for a 30-day free trial of HootSuite Pro now: http://hootsuite.com/p_9397/go7skc?d=upgrade

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10 Tips to Optimise Your Facebook Account

We all know that social media is a great tool for business. It has changed the way we communicate and interact with our clients and potential clients. It has revolutionised the business to consumer relationship.

The businesses which gain the best results using social media have a few secrets up their sleeves. In this 5 part series covering Facebook, Twitter, Google+, LinkedIn and Pinterest, I’m going to let you in on them. I’m going to show you what they do and how they do it.

Each of the five main social media streams has the potential to boost your client base and income dramatically but you may choose to use only one or two. Find the form of social media preferred by your clients and meet them there. Study the tips and put them into practice as you build your social media world.
Top 10 Tips for Facebook
1. Remember that Facebook is social.

People are going to want to know about you and your business. Social media is about chatting with your clients so allocate time for it each day. Be prepared to show more of yourself than you would in traditional business exchanges.

2. Use photos

People love photos and videos. Of everything on your page, they are the most likely to be viewed and shared. Choose photos of your products, events, your business premises, your staff and of the things happening around you.

3. Update your page regularly.

Keep posting interesting and useful content but change the way your page looks, too. Add a new cover

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