Article by Melinda Dunlop of Virtual Sanity
So, you’ve spent a lot of time, energy and money on getting your website up and running. And the new clients are flooding in right? What? They’re not? What happened?
Are you offering a real solution to your client’s problems or are you merely giving them a spiel about what you do? Is your site ranking on the first page on search engines? Do you have a compelling offer for people to sign up to your database or better still, actually buy something off you?
Hmm, if you are not rolling in cash by now & booked solid with new clients, I suspect possibly not.
Sounds like it’s time to optimise your site so the search engines can find you. Search Engine Optimisation (SEO) is one of the most important factors when designing and promoting your website. Let me give you the run down on what SEO actually means.
SEO is the process of increasing the amount of visitors or traffic to your website by ranking highly in search engine results (Google, MSN, Bing, Yahoo etc). The higher your website ranks in search engine results, the greater the chance that the site will be visited by a potential customer.
And here’s the real question … How do you get your site ranking higher?
There are a number of steps to optimising your website for search engines:
Step 1: Keyword Research and Analysis:
Identify your keywords. This means you have to really know your target market. What is your niche? What is your competitive edge? What is the solution that you offer to solve your client’s problems? To identify your keywords, you must work out the search terms that your potential clients use when they are searching for an answer to their problem. Look at the keywords your competitors are using (ask me how you can do that). Do a simple Google search with your keywords and find out who is ranking the highest in your niche. Getting your keywords right and actually testing them out is the key to effective SEO.
Step 2: Write your content:
The content on your site needs to be written in a way that is ‘keyword rich’. Now this doesn’t mean repeating your keywords over and over again, it just means that you need to be clever about incorporating your keywords into your content while keeping your content clear & concise. This is not as simple as it sounds, but a professional copywriter knows the tricks! Keep your website fresh with new content regularly and if you have a blog, make sure it is linked to your site.
Step 3: Optimise Website:
The back end of your website is a complex thing and you need to make sure that your site is setup with the right meta-tags and page titles. This is what the search engine spiders and robots like, so ask your web designer about setting up tags for SEO. Also, incoming links to your site are extremely important. So, put a social media strategy in place and get active with blogging and other discussion forums to really increase the traffic to your site.
Step 4: Measure and Review:
After all the hard work to create your website masterpiece, you want to be certain that your keywords work and that your website traffic has increased (and hopefully, your profits too!). A free online tool like Google Analytics will track your website traffic and provide all the interesting statistics you need to work out what’s working and what’s not.
Blog article by Melinda Dunlop; Owner of Virtual Sanity, Copywriting and Online Marketing Support. Melinda provides general copywriting services and specialises in ghost writing for articles, blogs, eNewsletters and eBooks. www.virtualsanity.com.au