eNewsletters are a great marketing tool and are a simple and cost effective way to communicate with clients and colleagues and create referrals. You can use your existing database to make contact with your subscribers on a regular basis and provide them with useful information, tips and tricks and special offers.
So what are the top 5 benefits of eNewsletter campaigns for your business?
An eNewsletter can enhance your reputation provided it contains relevant and up to date information. It can also increase leads. A subscriber sees your eNewsletter, likes a particular section, and forwards it to a friend. That friend forwards it on, and so on, like a snowball effect. You can capitalise on current marketing efforts by ensuring you reach as wide an audience as possible.
2. Cost Effectiveness
eNewsletters are an extremely cost effective way to get your message to your audience. Most online eNewsletter management services (such as MailChimp, Constant Contact, etc. there are many out there!) have a pay as you go or monthly option, giving you the freedom to pick a plan that suits your budget and plan of action.
3. Tracking & Statistics
Depending on the management system used, an eNewsletter can provide instantaneous statistics and results, such as open rates, bounce rates, links followed, comparison to other campaings along with many others. This enables you to constantly review and refine your campaign to ensure it is effective as possible.
4. Two Way Communication
An eNewsletter sent regularly can serve as a reminder to your clients that you are there, the services you offer, and any promotions you may have at any given time. Useful and well written articles can demonstrate your knowledge and competence in your industry. Clients may be prompted to contact you because of your eNewsletter, so having easy to locate contact information is an absolute must.
5. Up To Date Database
Being in business, we all know the importance of keeping an up to date database. An eNewsletter campaign can assist you with this. You are immediately notified of any bounce backs, so you can either check the subscriber’s details, or remove them.
eNewsletters are flexible, and can be sent weekly, fortnightly, monthly, quarterly or during special promotional or seasonal periods.